Skylight Books Airs TV Spot!

In what may be a first for SoCal independent bookstores, Skylight Books in Los Angeles has debuted its own television commercial. The spirited, fast-moving 30-second spot shows the neighborhood bookstore as a friendly place--a kind of "Shangri-la"--you would like to visit (or re-visit). It's part of  a "market test" program by Time Warner Cable that targets small businesses which wouldn't otherwise consider television advertising. Click play, or see it here.